graphic design // graphic production design // production art
Mattel’s brand campaign style guides are distributed globally. The 360 campaigns include: key art, branding elements and assets, print and digital advertising, retail merchandising, OOH, and experiential. I created 90% of my department’s guides—from guide layout,
asset production design and uploading assets to our share-site server.
This beast of a guide is 115 pages and contains 324 assets. Along with my design skills, it was a time
management and multi-tasking test! From creating assets—to giving image retouching instructions —
to being organized and maintaining naming conventions—it took a lot, but was well worth the effort!
It was fun to be part of the dawning of the Barbie Fashionistas body diversity line!
Why do I love creating toy fair, showroom, retail pop-up and trade show graphics?
I enjoy the challenges of working with large-scale images, using my skills to insure that everything fits and works together aesthetically, and ultimately the satisfaction of
seeing the graphics printed, built and installed for the public to see!
SO much fun to see this project come to life! As with all environmental projects, sizing and color are critical.
Many tests were done on our in-house large format printer to make sure asset files were “just so”
before releasing to our Trade Show Services team to print, build and install.
Another fun project to work on! The senior designer who concepted this idea, entrusted me to bring it to life.
For this photo-op to work, sizing and placement were critical.
I’m one of those persons who loves the smell of a freshly printed piece!
With bright colors and over 100 doll, girl and illustration assets to choose from, the You Can Be Anything assets really lend themselves to print.
24-page promotional booklet and popcorn cup.
Fitting lengthy body copy and graphics together is like a puzzle.
My right- and left-side brain enjoy co-mingling on these types of projects!
Key art for digital not only needs to be flexible enough to be used in various pixel specs, but also viewing devices parameters. Clean, simple and to the point in theses designs are key.
First time designing a website and I enjoyed it so much that I’m going to take a web design course!
Always great to see creative I’ve worked on at Target, Walmart and (RIP) Toys R Us.
Vertical and horizontal headers. In-aisle and end cap merchandising units.
Vertical and horizontal headers. End cap merchandising units.
Vertical and horizontal headers. In-aisle and end cap merchandising units.
I’m very precise when working with die-lines and trim specifications. I’m also good with an
X-Acto knife and LOVE making mockups to double-check my accuracy!
New York Toy Fair gatefold brochure and retail promotional packaging.
Traveled for press-checks on all meallbags and buckets.
I enjoy concepting and collaborating with the client to create a personal brand statement!